I’m using BillionDigital to manage online campaigns and would like to better understand how to track performance and optimize results. What metrics should I focus on, and are there built-in tools or best practices for analyzing traffic, conversions, and ROI within the platform?

I’m using BillionDigital to manage online campaigns and would like to better understand how to track performance and optimize results. What metrics should I focus on, and are there built-in tools or best practices for analyzing traffic, conversions, and ROI within the platform?